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There is a reason why casinos use chips instead of cash in their games. I think that people are really fast to change. We use symbols all the time, but sometimes, we do not associate them that well. We are able to separate things that represent the same thing. I think that marketers and psychologists did a lot of research on this in the past. When you sit down at a casino, you usually hold a stack of chips. Betting with these chips is different then betting cash. I think that there would be more awareness when you bet with cash. Putting down a hundred dollar black chip is pretty easy to do at a casino. But, if you had to put down a hundred dollar bill, i think that it would be a lot harder.

I think that smart people are better at connecting the two together. I think that smarter people are able to not go with their instinct. Smart people reason and think more often. But, if you want to make money with this type of behavior, you can think about these types of examples. Try to mix in coupons or chips when you sell your items.